concept

Japan is a country blessed with an abundance of natural water.
Inspired by this precious resource, a super water-repellent material was born.

On contact with this material, sprinkled water immediately turns into
droplets which like the lotus leaf, roll easily off the surface.

From baby's diapers to top athletes' swim wear,
this state-of-the-art technology continues to provide
a high level of comfort, performance and long-lasting durability
even after repeated machine washing.

Although we are grateful for our country's blessings of flowing rivers and falling rain,
we must also keep ourselves dry and comfortable in daily life.

At Asakura Senpu Co., Ltd., the creation of high quality water-repellent materials
to improve people's lives is both our commitment and our promise.